Excelscion Analytics LLC

Privacy Policy

September 27, 2026 update: early-access signup and the pilot program are paused. The descriptions of signup and referral records below apply to retained historical records; no new signups are being accepted.

Last updated October 5, 2026

Excelscion Analytics LLC, doing business as Excelscion (“Excelscion,” “we,” “us,” or “our”), respects your privacy. This policy explains how we collect, use, disclose, retain, and protect information through the Excelscion SmartStick website, companion mobile application, connected devices, pilot reservation process, and related services (collectively, the “Services”).

Information we collect

When you join early access, we collect your name, email address, stated use case, referral code, and referral relationship. When you use the pilot reservation process, we may also collect shipping address, phone number, payment status, and reservation details. Card details are collected by Stripe; we do not store full payment-card numbers on our servers.

When you use the companion app or a connected SmartStick, we may collect account and support information; device identifiers, model, firmware, app version, diagnostics, and connection data; app interactions and feature usage; fishing activity and observations you enter or generate through use of the device; and, only when you enable the relevant permission or feature, location-related information from your mobile device. We also automatically collect limited technical information, such as IP address, browser or device type, operating system, timestamps, and security logs. The specific information collected depends on the features you use and permissions you grant.

How we use information

We use information to manage the waitlist, confirm email addresses, administer referrals and pilot selection, send reservation and service communications, process payments, prepare and ship orders, provide and support the companion app and device, troubleshoot and secure the Services, prevent fraud and abuse, comply with legal obligations, and improve the SmartStick offering.

App-store age checks

The first customer app-store release is intended for adults aged 18 and older. Before allowing access, and when the app returns to the foreground, it will check eligibility using age information or availability signals supplied by the Apple App Store or Google Play. The response may include an age range or category and whether verification or sharing is required or available. If an applicable check identifies a minor, requires further verification, or cannot establish eligibility, access is blocked. Where the store indicates that its additional age checks do not apply, our existing 18+ Terms still apply.

We use store-provided age information only to determine eligibility and meet legal requirements. SmartStick does not ask you to submit your exact birth date or identity documents for this check. Our app does not save, log, or upload the raw store-provided age information, declaration details, or store installation identifier. It holds only the current access decision in memory while running and rechecks eligibility as described above. Age-check information is not used for advertising, optional research, or profiling. Apple and Google manage their own account verification and retention under their respective policies.

This describes the planned customer release. The app has not yet been publicly released through the stores; the owner's directly installed development builds bypass this store check.

Optional research and analytics consent

With your affirmative, separate consent in the companion app, we may use fishing activity, device-derived observations, and location or environmental context that you choose to share to create de-identified and aggregated datasets and analytical outputs. We use these datasets to identify broad patterns and make inferences about fishing activity and environmental conditions, such as trends by general area, time, season, species, or conditions. We use those insights to improve our products and may share or publish aggregated, de-identified findings with researchers, conservation organizations, commercial partners, or the public.

This consent is optional and is not required to use the core companion app or device. We will present it separately from these documents, explain the categories of information involved, and request any required operating-system permissions at the time of collection. You may withdraw consent at any time in the app’s privacy settings or by contacting support@excelscion.com. Withdrawal applies prospectively and stops future contributions for this optional purpose. Core features you enable, such as your private fishing history and location-based weather, may still process data to provide those features. Internal contribution records can contain user identifiers and location information and are not treated as anonymous merely because a field is labelled anonymous. Requests to delete identifiable contribution records are handled through the privacy request process; information already irreversibly de-identified or aggregated may not be attributable to you for deletion.

Service providers

We use Firebase and Google Cloud to operate the website, companion app, and store operational records; Stripe to process payments; Resend to send transactional email; and Cloudflare Turnstile to help prevent automated form abuse. RevenueCat and the Apple App Store or Google Play handle subscription purchase and entitlement information. EasyPost and shipping carriers receive the information needed for shipping. Location and environmental features may send location coordinates and relevant dates or times to Mapbox, Visual Crossing and NOAA to obtain geographic, weather or tide information. These requests may involve precise location even when coordinates are rounded; rounding does not necessarily make them anonymous. We may also use hosting and customer-support providers. These providers process information on our behalf as needed to provide their services and subject to contractual or legal safeguards where applicable.

Sharing

We do not sell personal information or share it for cross-context behavioral advertising. We share information with service providers, shipping or fulfillment partners when needed to deliver an order, with parties you direct us to share with, and when required by law or necessary to protect our rights, customers, or services. As described above, if you opt in, we may share or publish aggregated, de-identified insights. We do not attempt to re-identify those aggregated datasets except as permitted by law.

Browser tracking choices

Our website does not use cross-site behavioral advertising or change its operation in response to a browser’s Do Not Track signal. You can control optional research contributions through the separate app consent described above. Other parties, including the service providers identified above and Google when your browser loads our web fonts, may receive identifiers and technical information when you use their features. Under their own policies, those parties may collect information about your activities over time and across different websites or online services. We do not authorize them to use information we provide for cross-context behavioral advertising.

Retention and security

For paid app subscriptions, we retain the subscription agreement, its version, displayed price, account identifier and acceptance time for at least three years or one year after the subscription ends, whichever is longer, including when you request account deletion. We use this limited record for billing disputes and legal compliance. We retain other personal information for as long as reasonably needed for the purposes described here, including providing the Services, accounting, fulfillment, dispute-resolution, security, and legal obligations. We use reasonable administrative, technical, and organizational safeguards, but no internet transmission or storage system is completely secure.

Your choices

You may request access, correction, or deletion of your personal information, or withdraw optional analytics consent, by emailing support@excelscion.com. We may need to verify your identity and may retain certain information for legal, payment, fraud-prevention, security, or transaction-record purposes. The app’s current account-deletion control deletes your sign-in account; it does not automatically erase stored fishing records or cancel app-store subscriptions. Contact support to request deletion of stored personal information, preferably before deleting your sign-in account so that we can verify your request. Marketing communications, if any, will provide an unsubscribe option.

U.S. state privacy rights

Residents of certain U.S. states may have rights to know or access, correct, delete, obtain a portable copy of, or opt out of certain processing of their personal information, subject to applicable law and exceptions. California residents may also have rights to limit certain uses of sensitive personal information and not to be discriminated against for exercising privacy rights. Submit a request at support@excelscion.com. If we deny a request, you may appeal by replying to our decision and stating that you are appealing. We will not discriminate against you for exercising applicable privacy rights.

Children and international users

Our Terms require users to be at least 18. The Services are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will take appropriate steps. We are based in the United States, and information may be processed in the United States and other places where our service providers operate.

Changes and contact

We notify users of material changes to this policy by posting the revised policy on this page and updating the date above. Review this page for changes; previous versions are linked below. If a change requires your consent, we will request it before applying that change to the affected processing. For privacy questions, email support@excelscion.com.